Search traffic only works if people land fast, read clearly, and find answers. On-page & Technical SEO aligns structure, content, and speed so real users—and search engines—see a high-quality site. We fix indexability, clarify topics, and tune performance so pages load quickly and show the right result for the right query.
Our approach is practical: start with a technical SEO audit, correct crawl/index issues, then tighten on-page signals (titles, headings, internal links, and schema). We validate improvements with Lighthouse and real-user data in PageSpeed Insights and keep an eye on Core Web Vitals so speed gains are real. For search engine guidance, we follow best practices from Google Search Central; for rich results, we implement structured data using patterns from schema.org.
What’s included (deliverables)
- Full technical SEO audit (crawlability, indexation, status codes)
- On-page optimization: titles, meta, headings, internal links
- Core Web Vitals tuning (LCP/INP/CLS) and image/font strategy
- Structured data (Article, Product, Organization, FAQ, etc.)
- Sitemap/robots rules, canonical strategy, redirects cleanup
- Content quality pass (thin/duplicate pages, intent alignment)
- International/locale checks (hreflang) where relevant
- Analytics/GA4 + Search Console setup and goal tracking
- Issues report with prioritized fixes and owner timelines
How it works (process)
- Audit & baseline → crawl the site, map errors, gather PSI/Search Console data
- Architecture plan → URL structure, internal links, canonicals, pagination
- On-page fixes → titles/meta, headings, content intent, media alt text
- Speed work → images, fonts, scripts; validate Core Web Vitals improvements
- Schema & SERP features → add structured data, test in Rich Results
- QA & deploy → staging checks, redirect tests, log review
- Measure & iterate → monitor rankings, clicks, and vitals; refine monthly
Benefits (what you’ll feel)
- More qualified traffic from clearer topics and fast pages
- Better rankings stability with clean technical foundations
- Higher conversions thanks to quicker loads and clearer intent
- Fewer SEO mysteries—issues are documented and prioritized
- Editors can publish confidently with simple, repeatable rules
Comparison
| Area | DIY / Theme | Freelancer | Bold Label |
|---|---|---|---|
| Technical depth | Surface checks | Varies | Full audit + fix plan and QA |
| Speed & CWV | Theme defaults | Mixed | Targeted LCP/INP/CLS improvements |
| Structured data | Minimal | Partial | Schema mapped to content types |
| Governance | Ad-hoc | One-off | Playbook, checks, and monitoring |
H2: On-page & Technical SEO for growth
This is not about chasing hacks. We structure content by intent, keep URLs stable, and ensure internal links act like signposts. Speed work respects Core Web Vitals (fast first paint, responsive interactions, stable layouts) and we verify using PageSpeed/Lighthouse—not screenshots. Structured data is added where it fits, so your pages can earn rich snippets without risking spam. The stack remains lean and measurable.
Key terms to know
Core Web Vitals: Real-world speed/UX metrics (LCP, INP, CLS) that signal quality to users and search engines.
Indexation: Which pages are allowed and chosen to appear in search.
Canonical: A tag that tells search engines the preferred URL for duplicate/similar pages.
Structured data (schema): Code that helps search engines understand entities and show rich results.
Hreflang: Signals language/region variants to serve the right page.
Internal linking: Purposeful links that pass context and authority between pages.
FAQs
- Will this improve rankings quickly?
Simple: You’ll see improvements as fixes roll out; timelines vary.
Technical: Technical debt clears crawls faster; on-page relevance and CWV gains improve quality signals and click-through over weeks to months. - Do you write content or just optimize it?
Simple: Both—optimize first, then fill gaps.
Technical: We map queries to intents, propose briefs, and adjust titles/meta/headers to align with Search Central guidance. - How do you measure success?
Simple: Traffic quality and conversions go up.
Technical: Track impressions/clicks (Search Console), CWV field data (PageSpeed Insights), and conversion events (GA4) against baselines. - Will speed work break design?
Simple: No—visual quality stays high.
Technical: We compress responsibly, subset fonts, and defer scripts; layout shifts are measured to protect CLS. - Do you handle redirects from old URLs?
Simple: Yes—so equity isn’t lost.
Technical: We design 301 maps, validate logs for 404s, and keep canonicals/sitemaps in sync post-launch.
Call to action
Ready to replace guesswork with a durable plan? Book a quick call and we’ll scope On-page & Technical SEO: an audit, prioritized fixes, and a playbook your team can run with—measured in real traffic and faster pages.
